3 Ways Leaders Can Maximize Social Media
Leaders can maximize social media’s impact on their organization. Social media is the modern equivalent of the town square. Additionally, the town square is also called the public square. Historically, towns built large areas, in the shape of a square, where the public could gather to listen to leaders and voice opinions on public matters (merriam-webster.com, 2020). However, a physical town square has limits on the number of listeners it may accommodate and the distance with which the leader’s voice may travel. Consequently, these limitations do not pertain to social media. To maximize effectiveness, leaders should be social media savvy (Moorley & Chinn, 2015). Specifically, leaders should use social media to communicate guidance and calm in crises, listen to followers on a micro-scale, and inspire innovation.
Maximize Social Media During a Crisis
Leaders should maximize social media to communicate in a time of crisis. Straightforwardly, demonstrating high competence inspires loyalty and trust (Johnson & Hackman, 2018, pg. 467). During an emergency, loyalty and trust are essential for survival and execution of possible life-saving actions. Specifically, the life saved is that of the organization. Interestingly, the use of social media in crises has been shown to positively influence employee perceptions in certain situations (Jiang, Luo, & Kulemeka, 2017). Additionally, leaders may use social media to communicate direction, actions, and resilient assurance to followers, especially if a physical meeting is impossible.
Listen to Followers on a Micro-Scale and Inspire Innovation
Leaders should maximize social media to listen to followers on a micro-scale and inspire innovation. In addition to increasing the number of people impacted, social media allows leaders to address individual user’s concerns and comments, in near real-time (Moorley & Chinn, 2015). Because leaders can address concerns and share knowledge instantly with followers, conversations spark innovation, which hastens problem-solving (Abbas Khan & Nawaz Khan, 2019). Social media may benefit leaders if appropriately used, like the town square of old.
You can better face your Leadership Challenge by joining SHVA’s leadership development engagements.
If you are looking to improve your job or find a new one, SHVA’s Career Coaching can help!
If you are looking for confidential executive coaching, SHVA’s Executive Coaching can help!
For those of you searching for general life coaching, SHVA offers general Life Coaching now!
References
Abbas Khan, N., & Nawaz Khan, A. (2019). What followers are saying about transformational leaders fostering employee innovation via organisational learning, knowledge sharing and social media use in public organisations? Government Information Quarterly.
Jiang, H., Luo, Y., & Kulemeka, O. (2017). Strategic Social Media Use in Public Relations: Professionals’ Perceived Social Media Impact, Leadership Behaviors, and Work-Life Conflict. International Journal of Strategic Communication, 18-41.
Johnson, C. E., & Hackman, M. Z. (2018). Leadership A Communication Perspective. Long Grove: Waveland Press, Inc.
merriam-webster.com. (2020, February 25). Public Square. Retrieved from merriam-webster.com
Moorley, C. P., & Chinn, T. M. (2015). Developing nursing leadership in social media. Journal of Advanced Nursing, 514–520.
Basically desired to tell you Now i’m thankful I stumbled on the page!
We are glad you did as well. Thanks for the feedback!
Thanks very valuable. Will certainly share site with my friends.
I blog quite often and I really appreciate your content.
Your article has really peaked my interest.
I will take a note of your site and keep checking for new
information about once per week. I opted in for your RSS feed as well.
This is really interesting, You’re a very skilled blogger.
I have joined your rss feed and look forward to seeking more of your excellent post.
Also, I have shared your website in my social networks!
Thank you for the inquiry. SHVA Leadership Advisers offers a broad range of leadership training and career/executive coaching. Please visit our leadership development page for more information about courses. If what you are looking for is not there, email [email protected] and we will set up a time to talk and discover your exact needs to come up with a mutual plan to help you. We look forward to hearing from you!
Hello there! I know this is kind of off topic but I was wondering which blog platform are you using for this site?
I’m getting sick and tired of WordPress because I’ve had issues with hackers and I’m looking at options for another platform.
I would be great if you could point me in the direction of a good platform.
If you find any good options, please share. We are using WordPress as well.
I’m impressed, I must say. Seldom do I encounter a blog
that’s equally educative and engaging, and without a doubt, you’ve hit the nail on the head.
The problem is something that too few people are speaking intelligently about.
I’m very happy that I found this during my search for something regarding this.
I am really grateful to the owner of this web page who has shared this enormous
paragraph at here.
I was suggested this web site by means of my cousin. I’m no longer certain whether this post
is written by way of him as no one else know such distinct approximately my trouble.
You’re amazing! Thank you!
Hey there! This is my first visit to your blog!
We are a group of volunteers and starting a new project in a community
in the same niche. Your blog provided us valuable information to work on. You have done a outstanding job!
Thanks so much! Glad we could help!
What’s up, this weekend is good in favor of me,
for the reason that this occasion i am reading this enormous educational article
here at my home.
I need to to thank you for this good read!!
I absolutely loved every little bit of it. I have you bookmarked to look at new
things you post…
Hi it’s me, I am also visiting this web page daily, this web page is genuinely nice and the visitors are truly sharing nice thoughts.
Hi! I just would like to give you a big thumbs up for your excellent information you have here on this post.
I will be returning to your web site for more soon.
Thanks! Glad to help!
Hello there, You have done a great job. I’ll definitely
digg it and personally recommend to my friends. I’m sure they will be
benefited from this web site.
You actually make it seem so easy with your presentation but
I find this topic to be actually something that I think
I would never understand. It seems too complex and extremely broad
for me. I’m looking forward for your next post, I will try to get the hang of it!
Hi i am kavin, its my first time to commenting anywhere, when i read this paragraph i thought i
could also create comment due to this brilliant paragraph.
Simply wish to say your article is as astounding. The clearness
in your post is simply cool and i can assume you’re an expert on this subject.
Fine with your permission let me to grab your feed to keep up to date with
forthcoming post. Thanks a million and please keep up the
gratifying work.
This is really interesting, You are a very skilled blogger.
I have joined your rss feed and look forward to seeking
more of your fantastic post. Also, I’ve shared your site in my social
networks!